1. Branded flow
Built around your current product mix, offers, trust signals, onboarding journey and compliance requirements.
For operators, affiliates and lifecycle teams
A branded activation experiment for the players your deposit and play messages are not moving.
We help you test why paid-for players do not fund, stop after first deposit, or ghost reactivation messages, without pretending the answer is always a bigger bonus or another phone call.
Pilot offer
What we set up for you
Start with one stuck player segment. We turn it into a branded, measurable flow that can be embedded on your page or hosted for you.
2. Lifecycle launch pack
We help craft the email, landing copy and offer route for RNF, early churn, dormant or lapsed player segments.
3. Experiment engine
Structured experiments compare combinations of message, question, trust signal, offer and CTA so you learn what moves outcomes.
4. Outcome map
Connect commercial outcomes to the intent reason: trust, confusion, offer mismatch, product fit, friction or low recoverable intent.
5. Production route
Promote the winning flow into production or use the evidence to decide which segments deserve human reactivation.
6. Learning loop
Feed the intent patterns back into lifecycle messaging, activation journeys, offer strategy and player-quality decisions.
Why not just A/B test?
One change at a time is too slow when the problem is a combination.
The wrong message with the right offer still loses. The right question in the wrong sequence still confuses. The right reassurance after the wrong objection arrives too late.
Our experiments are designed to test the shape of the journey: which questions, trust signals, offer routes and CTAs work together for a specific segment.
What we test as combinations
- Email subject and opening promise
- First question and progression logic
- Trust/reassurance message
- Offer framing and incentive level
- Deposit, return or no further prompt routing
- CTA language and destination
Pilot calculator
A/B testing feels like playing whack-a-mole? This is the bazooka.
It is time to upgrade your testing armoury. Move the slider to tell us how many emails you want to run your pilot experiment with. We will tell you how many test variants we can explore.
What this helps you learn
Instead of asking “did offer A beat offer B?”, the pilot learns which option from the 18 controlled test runs delivers the best result, and what that teaches us about the wider set of tested configurations. We can optimise for deposits, first-play rate, reactivation, NGR, GGY, player value, offer cost, or whichever commercial metric matters most.
What you get back
Complete clarity on what motivates your players to deposit, play and stay. Promote the winning test run into production and use the insights to keep players coming back.
Good pilot candidates
Bring us the segment that keeps coming up in meetings.
Registered non-funded
They showed enough intent to register. Find out whether trust, value, product fit, friction or expectation mismatch stopped first deposit.
Deposited once, then gone
Learn whether the first session failed to create relevance, confidence, entertainment value or a reason to return.
Lapsed or dormant
Understand why deposit and play messages stopped landing before you escalate to higher bonus costs or human reactivation.
Low-quality activation
Separate valuable intent from bonus-only behaviour, confusion, poor fit or signals that should not be pushed harder.
What we need
Inputs for a first review
- The segment you want to move
- Current lifecycle emails, SMS or landing pages
- Baseline numbers: sends, clicks, registrations, FTDs, repeat deposits or reactivation outcomes
- Current offers and trust/reassurance messages
- Any compliance, legal or safer-routing constraints
Best first question
“Show us a segment your team keeps trying to fix.”
That is where the Intent Gap usually becomes concrete: real users, real spend, real friction, real internal debate.
Team
Founder · Research & Decisioning
Neil Burge
Neil focuses on the intent research, decisioning logic and commercial experiment design behind the flow.
Founder · Ethics & Compliance
Jason Novobranec
Jason helps ensure pilots can include clear guardrails, sensible routing and appropriate review for regulated environments.